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Tourism Ireland is the agency responsible for marketing the island of Ireland overseas as a holiday destination

Tourism Ireland was established under the framework of the Belfast Agreement of Good Friday, April 1998 to increase tourism to the island of Ireland as a whole.

We employ 160 people in key source markets, such as Great Britain, USA and Canada, France, Germany, the Netherlands, Denmark, Belgium, Italy, Spain, Austria, Switzerland and Australia. We also have offices on the island of Ireland, in Coleraine and Dublin – and have now extended our reach to include emerging tourist markets, such as Japan, South Africa, New Zealand, China, India, Poland, Asia and the Middle East – delivering targeted marketing programmes and work in close cooperation with travel trade, online operators, media, carriers and Irish industry partners.